Making Korea more accessible for Muslims.
SALAM is a Muslim lifestyle platform built to make it easier to discover, navigate and experience Korea.
We connect Muslim travelers, students, residents and international visitors with relevant places, services, businesses, experiences and communities, all in one place.
Our mission
Making it easier to live, travel and belong.
We believe accessibility isn't just about finding a place. It's about feeling like you belong there.
Korea has so much to discover, but finding the right information as a Muslim can sometimes mean navigating different platforms, languages and sources.
SALAM brings everything closer together, making it easier to find what you need, connect with the right people and experience Korea in a way that feels comfortable and authentic to you.
Discover
Find what you need.
Discover halal food, prayer spaces, Muslim-friendly services, accommodation, healthcare, shopping and experiences.
Experience
Experience Korea your way.
Explore Korean culture, places and experiences while staying connected to your needs, values and preferences.
Connect
Find your community.
Connect with Muslim users, local businesses and communities through recommendations, reviews, events and shared experiences.
Meet the Founders
HOURIA OUSTOU
Co-founder
With 12 years of experience living abroad across Europe and Asia, Houria brings a background in sales and retail operations to SALAM. She leads communication, content, community and B2B partnerships.
Focus
Communication · Content · Community · Partnerships
Together, we're building a platform that makes Korea easier to discover and creates stronger connections between people, businesses and communities.
SALAM was born from a simple observation: discovering Korea as a Muslim shouldn't have to feel complicated.
Our founders bring years of international experience across business, operations, customer relations, marketing and life abroad, along with a shared understanding of what it means to navigate new places and cultures.
MARIE TATTEGRAIN
CO-FOUNDER
With more than 10 years of experience across customer relations, operations, consulting, marketing and business development, Marie brings nearly three years of experience living in South Korea. She leads strategy, marketing, positioning, user acquisition and business development.
Focus
Strategy · Marketing · Positioning · Growth · Business Development
Built with local knowledge
Built with people who understand the market.
SALAM works with Halal Korea to strengthen local market knowledge, support information verification and build meaningful partnerships with businesses serving Korea’s growing Muslim audience.
Salam X Halal Korea
Building a useful platform starts with understanding the people and places it serves.
SALAM is working with Halal Korea to support market validation, information verification and the development of local business partnerships.
Together, we're working to create a more reliable and relevant experience for Muslims navigating Korea.
Local insight
Understanding the Korean market, its businesses and its communities.
Information
Supporting the verification and accuracy of information users rely on.
Connections
Building relationships with local businesses and partners across Korea.
Our impact
Creating a more connected Korea.
SALAM is about more than helping someone find a restaurant or prayer space. We want to create a platform that makes meaningful connections possible, between Muslims, Korean businesses, local communities and culture.
Better access creates better experiences. Better experiences create stronger connections.
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Making everyday life more accessible.
Supporting Muslim students, residents, travelers and international visitors as they navigate Korea. -
Helping businesses reach new audiences.
Creating opportunities for independent businesses and local services to connect with Muslim customers. -
Making exploration more accessible.
Helping Muslims experience Korea while making choices that align with their needs and values. -
Bringing people closer together.
Creating opportunities for Muslims to discover Korean culture while helping local communities better understand the Muslim experience.
The vision
Korea first. Asia next →
SALAM starts with a specific problem in South Korea: making it easier for Muslims to discover, navigate and experience the country.
But the vision goes further. We want SALAM to become a trusted Muslim lifestyle platform across Asia, connecting travelers, students, residents, businesses and communities wherever they go.
NOW
🇰🇷 South Korea
NEXT
🇯🇵 Japan
EXPANDING
🇻🇳 Vietnam
🇹🇭 Thailand
🇹🇼 Taiwan
Be a part of SALAM
Let's build a more connected Korea. Whether you're discovering Korea, building a business, creating a community or looking to partner with us, there's a place for you at SALAM.
For urgent enquiries, contact@salam-korea.com
